2022
Creative Currency
Creative currency is leveraging creativity within your business or the community to create prosperity. It is possible to enrich your business and others through innovative uses of resources around you, including people inside your organization.
Tatiana Blanco
Tatiana Blanco was an international fine art sculptor signed to my company JDJ Agency. Together, we created visibility for our clientele (who were able to network) and collaboration between the business of different disciplines—all while supporting the arts!
The event pictured below occurred during Art Basel, sponsored by an interior design firm.
This creative currency venture created a space to highlight community-owned businesses—the interior design firm, restaurants, and artists' studio developers gained new exposure through this event.
Art Direction
The images below showcase my work as an Art Direction Consultant and Art Consultant for Trey Songz music video "Love Faces." My goal was to use my artistic contacts to add value and bring capital into the production chain so that each area would benefit from high-value services.
I chose a location, Ironside Miami, where I had previously worked with and developed an excellent relationship.
In addition, I selected an artist from my agency to create artwork for the director that would represent authentic community-driven talent.This art direction project generated multiple creative currency sources, including 77 million views on YouTube.
Curatorial
Photographer Tomas Lowey created the book of photography below. As the curator of Wynwood Exhibition Center, I aimed to develop innovative gallery exhibitions that helped define a sense of place and identity for my venue within the growing art market in Wynwood, Miami.
This show was a collaborative effort that brought together two different brands to create an experience for both the audience and the exhibition. It gave patrons unprecedented access to Burning Man's inner workings while helping my clients' brand achieve greater visibility among crucial target demographics.
This exhibition opened up a space for artists to showcase their work freely and created a marketable niche for Wynwood Exhibition Center as an interactive center that promotes thought-provoking content.
Carlos Beck
Artist Carlos Back creates high-brow street art that connects to historical figures throughout history and pop culture, immortalizing their significance through his lens, thus creating synergy with the landscapes and media used.
The project shown with Carlos Beck was created during Art Basel and is in partnership with David Lombardi, a luxury real estate developer and art collector who was instrumental in creating Wynwood Artists District—a neighborhood north of Miami's downtown.
During Art Basel, I could showcase the work of several fine artists through a series of venues, including locations owned by Lombardi Properties.
This Creative endeavor produced B2B marketing and media exposure for each business while generating niche-specific traffic.
Juan Travieso
Juan Travieso is a world-renowned fine artist whom I helped establish stronger connections with high-value industries by re-organizing his work into more professional presentations.He is an example of the value that a creative person can bring if they skillfully present their work and understands its marketability.I created a pitch deck to showcase his work to galleries, exhibitions, and brand collaborations.
This rebranding led him to create large-scale campaigns with Perrier and museum exhibits.To present the intricacies of his craft freshly, we simplified and deepened the narrative without sacrificing any of its sophistication.
Roberto Ojeda
Businesses can use photography to generate ideas and opportunities that transcend traditional marketing techniques.Therefore, this creative value fulfills the need for skilled professionals to collaborate and maximize their efforts by combining skill sets to generate visible results that attract attention.
I collaborated with artist Roberto Ojeda by utilizing his creative skills to work on digital projects and campaigns for my agency. I also consulted him about various business matters, promoted his talent, and created a more professional presentation of his work.
