2022
Digital Marketing
Digital Marketing is the most important means of connecting with your audience through visual and communication platforms. Digital channels provide a forum for all creative, biophilic, and innovative ideas brought into the market through cohesive and interactive avenues. In the digital space, elementology focuses on building a personal brand that reflects the company's identity, supports its current market needs, and connects with customers through authenticity.
This project demonstrates how companies can use analytic data to create a bespoke, authentic experience for the brand while growing connections and increasing visibility in digital marketing.Our philosophy is that data is the guiding force behind all creative processes, from initial concept to finished product.
Silent Living
The objective of this primary deck for Silent Living was to introduce a strategy the company could implement while capturing its client's interest—to generate an overview or "roadmap" directive, as I like it.
The deck demonstrates how our four stages of biophilic, creative currency, and innovation are integral to a digital marketplace.
This analysis will help the hotel brand grow through a redevelopment strategy by connecting with guests using social media and events.
Development
Individual images below represent storyboards of creating a visual strategy to develop digital marketing materials for email campaigns, social media posts, presentations, and overall business concept development.
Optimization of this content, copy, and strategy is then done based on market research that aligns with the goals for the identity of a brand or business.
The analytical information gathered in the first stage is reviewed, and connections are made between the company's digital presence and its current place within the marketplace.
